Play Ball

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Another fun Maryland Lottery project I took the lead on. The Lottery wanted an Instagram contest for fans to take photos and tag them with #PlayBallMD. A random Instagrammer would get selected and win some great prizes. I thought that the best way to get attention from the Instagram audience was to create a 15-second motion-graphic commercial that would play in a user’s feed.

From the graphics, to the music, to the animation, this spot was entirely written, created and produced by myself. The poster image was deliberately designed to showcase all the details. This also was crafted before Instagram started automatically looping all videos.

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