Mustache Cash

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I was put in charge of designing social media posts for two social media promotions to advertise the Maryland Lottery’s Mustache Cash scratch-off. One promotion was a personality quiz that users would take to associate them with one of four different personality types. Originally, the quiz had four male images. I thought that was a little restrictive, so instead I designed four images with anthropomorphized lottery tickets.

I was also tasked with crafting social media images to promote the Quiz and also a ‘Stache Selfie contest where users would submit Instagram images of themselves using the Mustache Cash ticket as a faux mustache. There were two levels of images that the MD Lottery could use on Facebook: images for their general timeline, and images for their timeline that could be boosted for a wider audience. Those images needed to follow Facebook’s 20% rule, and I made sure that any images crafted by me or any other designers followed that rule as closely as possible.

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